The problem faced in the India market is that many who visited Singapore in the past and liked it feel that they have’ ticked it off their travel list’ – and the type of experiences they are looking for are more likely to be found elsewhere.
Our opportunity is to let them know about the amazing learning and bonding experiences they can have with their family here. Ultimately, we want to make them feel that Singapore is far richer, more experiential destination. Thus the move from “things to see” to “things to do and experience”.
Singapore, the holiday you take home with you.